Digital Media has become an important tool to build business, personal brand and career in current global market. The media, especially the social networking, has brought revolutions in every field due to its high exposure and faster reach. The traditional media forms such as newspapers, television and radio are aggressively being overtaken by the digital forms of media, as it is cost and time effective and easy to handle. It helps the invisible brands to become most visible with greater impact.
The old media platforms are comparatively expensive and they do not guarantee in reaching out to audiences you are looking for. On the other hand, digital media gained popularity, as it helps to draw right customers with right information at the right time. In the changing scenario of marketing, one cannot ignore the influence of digital media as far as brand, content and campaign promotions are concerned. Cognizing the power of the new media, even political parties, governments and big companies are going ambitious on social and digital platforms.
The digital media has drastically changed the strategies of public relations. It has created new opportunities for brand promotion. It helps brands and consumers to engage across a variety of platforms in real time. What makes digital media so popular and forces traditional media houses, business brands, PR professionals and even common people to shift to it? Some valuable reasons are –
1) Faster reach: Digital media platforms have faster reach than any other form of media. It is more impactful. It has potential to make things go viral with help of social networking sites such as Twitter, Facebook, Instagram and others.
2) Cost effective: If you want to promote your business with minimum cost, digital media has that potential. It yields a high return on investment. Traditional media platforms are expensive and they provide visibility of your brands or business to limited areas for a stipulated period. But, you can engage or make your customers informed through social media platforms 24×7 and 365 days.
3) Targeted audience: Digital media platforms offer targeted audience for particular brands, which is missing in traditional methods of reaching out to people.
4) Brand building: Digital media has become important tool for brand building and creating brand awareness. Companies connect with their targeted customers with different forms of social media platforms to increase the amount of exposure of a brand. Strong social media presence helps a brand get increased traffic. It reduces marketing costs and improves sales.
5) Easy to use: Digital media forms are easy to handle in comparison to traditional media forms. With even little knowledge, one can make a larger impact on its audience.
Vanman Communications 